Asia is the new growth market.  For marketers and business persons each of the countries in Asia offer enormous opportunities but are also fraught with specific challenges.  Let us help you to prioritize your actions in the emerging economies in Asia, determine how you need to tailor your organization for success learning from experiences gained directly in each country.

5 key takeaways:

1. Learn key cultural, economic and other differences between the countries.  Is India right for you?  What’s going on in Indonesia that may deliver sales at a lower cost?
2. How does launching an existing product into a new country differ from launching a new product into an existing market?
3. What is the required organizational structure across the region?
4. What type and amount of market research do you need to really understand the nuances in each country
5. How do the media types and their consumption differ in each market?

Duration: One Day
Cost:  Call | Group Rate (3 or more): $895/person

Individual Early Bird Rate of $795/person and Group Early Bird Rate of $695/person are available. Click on any of the city links  to learn more.

Cities: Atlanta, San Francisco (TBD) & New York City (TBD)

• Economic growth estimates
• Disposable spending estimates
• Cultural nuances

SESSION 2:  Prioritizing the large emerging markets and the mid-sized markets

• The large markets - India and China
• The hidden gems - Indonesia, Thailand and the Philippines
• Other great markets – all the rest

SESSION 3:  Developing a plan for entering a market

• Test marketing
• Key sources of primary and secondary market research
• Consumer profiling
• Competitive analysis – local, regional and multi-national players
• Distribution channels
• Key sources of primary and secondary market research

SESSION 4:  The media landscape

• Understanding the media habits of consumers in your target countries
• New media types (e.g., what is a travelator?)

SESSION 5:  Planning your organization

• Regional prioritization
• Determining the required investment levels
• Hiring requirements
• Determining the required investment levels

SESSION 6:  Workshop review

CLOSING