| DAN GREENFIELD Leader - Immergize Social Media Marketing Workshops Bernaise Source Media LLC, Principal |
Dan Greenfield is a veteran communications executive and principal of Bernaise Source Media. He has more than 20 years of communications experience working with small and Fortune 1000 corporations and non-profit organizations on issues ranging from telecommunications and technology to health and the environment.
Dan is a former vice president of corporate communications at EarthLink, an Internet Service Provider. In that position, Dan served as a leading advocate for the Company’s social media policy and programs and helped develop their corporate blog and employee blogging policy, an internal employee wiki, and a corporate podcast series. Dan serves on the board of the Technology Association of Georgia Enterprise 2.0 Society. His blog >BernaiseSource.blog.com looks at the impact of social media on marketing and PR. |
Bernaise Source Media provides senior, strategic public relations counsel for clients seeking to balance the demands of new and traditional media. An award-winning video producer and widely read industry blogger, Dan also understands the importance of placing technology in the context of an overall communications strategy.| GUY POWELL Leader - Immergize Marketing ROI for B2B and B2C Marketers & Success in Asia Workshops DemandROMI, Principal & Senior Consultant |
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With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized domestically and internationally as an expert on the subject of competitive marketing, marketing effectiveness and social networking. He has honed his presentation skills in many conferences, workshops, and custom onsite training engagements for thousands of marketers across the globe. | KARL HELLMAN Leader - Immergize eMarketing: Strategies, Measurements, Programs Workshops Resultrek, Founder & President |
 Karl Hellman is a new breed of speaker and author who combines fascinating real life marketing stories with timeless, ageless, principles of marketing. Founder and President of Resultrek, a global marketing consulting firm dedicated to creating great marketers, Karl brings more than 30 years of consulting and corporate experience to his speaking and writing. He has consulted with international best-in-class companies such as: Sprint PCS, JPMorgan Chase, Wells Fargo, UPS, Telefonica and Bellsouth. He has also been a consultant's consultant to Phillip Kotler, Lou Stern, Bob Calder, Frank Lynn, and others. Karl is well published in the marketing world and has authored articles appearing in: Marketing Management, Journal of Business and Industrial Marketing, Association of International Product Marketing and Management, Marketing News, Telephony, Public Utilities Fortnightly and Scott Maddene & Associates' Perspectives, among others. Karl's most recent book, The Customer Learning Curve, helps marketers identify where in the purchasing process they are losing customers and to create marketing programs that deliver the greatest customer response. Karl received his B.A. from Beloit College and his Masters degree from Northwestern University. For more information about Resultrek or Karl's upcoming book, The Marketer's Workflow, visit the Resultrek web site. Read Karl's latest insights at his blog. |