• Research from Accenture shows that 68% of marketers are inhibited by an inability to measure marketing campaign ROI
• A recent survey by McKinsey & Co. indicate measuring marketing effectiveness and strengthening the brand are the top two concerns of CMOs
• Marketers who can tie profit and revenue to their initiatives earn 20% to 30% more than their counterparts

Both Marketing ROI workshops for B2C and B2B marketers respectively are designed to be highly interactive, hands-on workshops complete with exercises, simulations and case studies. Sign up for one now.

7 Key Take-Aways for Attendees:

1. Improve your marketing mix to drive increased revenue, profit and market share.
2. Master essential marketing ROI tactics and strategies.
3. Leverage real case studies to build your own marketing effectiveness culture.
4. Determine the ROI and effectiveness across your entire marketing mix.
5. Employ the latest techniques to optimize your marketing mix for launching new products.
6. Identify the type and quality of data you need to improve marketing results and support better decision-making.
7. Develop and optimize your marketing budgets.
   

Duration: One Day
Cost:  $995/person  | Group Rate (3 or more): $895/person

Individual Early Bird Rate of $795/person and Group Early Bird Rate of $695/person are available. Click on any of the city links  to learn more.

Cities: Atlanta, San Francisco (TBD) & New York City (TBD)

Detailed Workshop Agenda for Consumer Marketers

CONTINENTAL BREAKFAST

SESSION 1 : Why ROMI is the Marketing Imperative for the 2000s

• ROMI, your organization and your career
• A framework to understanding ROMI
• The ROMI Continuum and your organization
• The ROMI Culture

9 Key Take-Aways for Attendees

1. Develop tactics to put the sales team on your side in capturing the data you need.
2. Utilize ROMI concepts to determine the Return On Marketing Investment from branding and awareness-building campaigns.
3. Apply ROMI to any type of sales model, channel or product, to ensure you are getting maximum return.
4. Develop a sales and marketing scorecard, plan and budget to ensure marketing’s efforts don’t get lost in – or upon – the sales department.
5. Determine marketing Dashboard components based on campaign status and results.
6. Improve marketing data collection.
7. Improve your CEO and CFO communications by talking in terms they understand, using metrics focusing on real revenue results.
8. Apply Cutting Edge Analytics using the latest tools, techniques and technologies.
9. Develop and employ meaningful marketing metrics to boost Marketing ROI.

Duration: One Day
Cost:  $995/person  | Group Rate (3 or more): $895/person

Individual Early Bird Rate of $795/person and Group Early Bird Rate of $695/person are available. Click on any of the city links  to learn more.

Cities: Atlanta, San Francisco & New York City


Detailed Workshop Agenda for  B2B Marketers

    CONTINENTAL BREAKFAST
   
    SESSION 1: Why ROMI is the Marketing Imperative for the 2000s

• ROMI, your organization and your career
• A framework to understanding ROMI
• The ROMI Continuum and your organization
• The ROMI Culture

• ROMI and the ROMI Hurdle Rate
• Linking Marketing Activities to Revenue, Contribution Margin & Net Present Value
• Rules for using ROMI

• Multi-stage marketing with leads, inside and outside sales
• Objectives-based marketing budgeting and planning
• Case study:  Dental equipment manufacturer

• Campaign lifecycle modeling
• SFA/CRM data analysis program
• Pipeline secrets and the sales and marketing black hole

• A/B testing

• Introduction to MMM
• How MMM works to increase revenue
• Exercise
• How to use MMM for your company
• Building MMMs to optimize campaigns

• Introduction to System Dynamics
• Unlocking sales cycle bottlenecks

• A five-step process to incorporating ROMI in your business