As marketers, Guy,Dan and Karl have attended their fair share of marketing industry conferences and seminars. They have all heard, and on many occasions, shared the common complaints expressed by their fellow attendees:
The topics are either too general or too industry-specific to be of relevance;
The lecture format is not conducive to group discussions; and
Specifics on how to put the information to work at the office are often scarce or absent.
Immergize Marketing Workshops was founded in response to these shortcomings.
The concept for the Immergize workshop series happened almost by accident. Guy and Karl were stuck at Atlanta's Hartsfield International Airport in 2007 when their flights were delayed. Sitting at the gate in those comfortable airport chairs, the juices started flowing and with the help of a little java from Starbucks, the idea was born.
Immergize Marketing Workshops is a collaboration between co-founders Guy, Dan and Karl, who are each subject matter experts in their respective marketing fields. Course outlines for all Immergize marketing workshops are developed with the eye toward immersing attendees in the topic, energizing marketing effectiveness and immergizing careers.